When and Why to Apply to the Google Grants Program

If you are a non-profit charitable organization with a 501c3 status, you may be able to obtain a Google Grants account for your organization. For those organizations who are accepted by Google with a Google grant, you can receive up to $10,000 per month in AdWords advertising at no cost. Google supports organizations sharing their philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.

Your ads appear beside related search terms. People then click on your ads and obtain information about your organization. You have an audience of people looking for you instead of you having to find an audience of people. As an example: people may search for “support cancer research”. If this is one of the targeted phrases in your grant account, your ads will appear as someone searches for this search phrase.

Your performance can be tracked Buy Google Reviews so you know which keywords are more effective for driving people to your site or for achieving goals that are created within Google Analytics. You may want to drive people to a special landing page as you are having an annual event. This information can be tracked. You may want to drive people to a funding page where they can make donation to your organization. This information can be tracked.

Just because your information is submitted properly, it does not guarantee that your organization will be accepted in the Google Grant program. Google makes all decisions regarding acceptance or denial into the Google Grant program in its sole discretion. Google may also terminate your account at any time for any reason without notification.

If you are fortunate in receiving acceptance into the Google Grant program, the account must be properly managed according to all policies and guidelines set forth by Google. Violation of their program guidelines and policies, or any misuse of your grant, will cause your organization’s grant to be terminated.

There are program guidelines, eligibility requirements, and an application process that must be completed and strictly followed before you submit your organization’s information. If these steps are not explicitly followed, you may not be accepted into the Google Grant program and you are not allowed to re-apply. Acquiring this grant program account does take some time and you may want the expertise of a marketing firm to ensure that your information is submitted properly. In this case, you do not get a second chance. You have the potential to receive advertising valued at $120,000 per year at no cost. Contact a marketing firm to facilitate the gathering of your information and to properly submit your information in the application process for receiving a Google Grant. There is no guarantee expressed or implied that your organization will be accepted in the Google Grant program by using the service of a marketing firm. Google makes all decisions in its own discretion regarding acceptance or denial of a Google Grants account. But, you can always try!

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